About Us
Popped with love, inspired locally!
We’re Joe and Jessica Thurman, a husband-and-wife duo who fell in love with the soul of Santa Fe and decided to call it home. From its rich culture and history to its breathtaking landscapes and supportive community, this city has given us so much—and giving back is at the heart of what we do. We spend our free time hiking and camping with our dogs, Wolfie and Riley, visiting local artisan shops and eateries, while soaking in all the beauty and magic this enchanting city has to offer.
Santa Fe Popcorn Co. was born from our love of bold flavors, simple joys in our kitchen, and the magic of gathering. We wanted to capture the essence of Santa Fe in a fun, irresistible, and all-natural snack—and who doesn't love popcorn? This brand is extra special to us because our beloved Wolfie is our logo. He’s every bit as unforgettable as our popcorn, and we hope you love them both!
Come say hello at a local event—we can’t wait to meet you!
Why
Our
We love Santa Fe...and popcorn!
Santa Fe Popcorn Co. was born from our love for gathering with friends in the place we now call home. Santa Fe welcomed us with open arms, offering a vibrant community rich in culture, history, connection, and flavor. From the smoky heat of chiles to the bright zest of margaritas, the Land of Enchantment is a culinary playground shaped by talented chefs, brewers, and restaurateurs. But the magic of Santa Fe goes beyond its bold tastes—it's found in the people, the stories, and the shared moments around every table.
We started Santa Fe Popcorn Co. to capture that magic in every bite. Popcorn is the perfect canvas—light, satisfying, and just indulgent enough to spark joy without the guilt of a big bowl of nachos. Our mission is simple: to blend the bold, unforgettable flavors of Santa Fe with the warmth of gathering, creating a snack that’s as full of spirit as the city that inspired it.
This is our way of sharing the flavors we love with the community we love, one kernel at a time.
